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DevUtil

Organization Schema Generator - JSON-LD for Brand Results

Basic Information

Google has no strictly required fields for Organization, but name is strongly recommended.

Influences which logo Google shows in your Knowledge Panel.

Address & Contact

Social Profiles

Google Search Preview
example.com
Organisation Name
All Google requirements met

JSON-LD Output

What Organisation Schema Does

Organisation schema markup tells Google who you are as a business or institution. It is the foundation for Knowledge Panels, branded search results, and the information box that appears when someone searches for your company by name. Without it, Google has to piece your identity together from whatever it can crawl, and it often gets things wrong.

What to Include

Google has no required fields for Organisation structured data; everything is recommended. In practice, though, you should treat name, url, and logo as essential because Google explicitly recommends them and they are the baseline for any useful brand presence. Beyond those three, add a description, address, contactPoint, and sameAs links to your social profiles. The more you provide, the more Google has to work with.

Knowledge Panel Impact

Google pulls Organisation schema directly into Knowledge Panels. Your logo, official name, description, and social links can all appear there. The sameAs property is particularly useful. It helps Google verify that your website, Wikipedia page, and social accounts all belong to the same entity. Organisations with complete, consistent structured data are far more likely to get a Knowledge Panel and keep it accurate.

Things That Go Wrong

The most common problems: using a low-resolution or incorrectly sized logo, mismatching the name in your schema with the name on your website or Google Business Profile, and pointing sameAs links to abandoned or unofficial social accounts. Use your exact legal or brand name, link only to profiles you actively maintain, and make sure your logo meets Google's image guidelines.

Frequently Asked Questions

What is Organization schema markup?
Organization schema markup is JSON-LD structured data that defines your company or organisation. Google uses it to populate Knowledge Panels, show your logo in search results, and link to your official social profiles.
Which fields does Google require for Organization?
Google has no required fields for Organization structured data; every property is recommended rather than mandatory. That said, Google strongly recommends including name, url, and logo as a minimum. Without these three, your markup is unlikely to influence Knowledge Panels or branded search results.
Where should I add Organization schema?
Add Organization schema to your homepage. This tells Google that the structured data represents the entity behind the entire website.
What is the contactPoint field for?
The contactPoint field describes how to reach your organisation, typically a customer service phone number and contact type. Google may display this in your Knowledge Panel.
How do sameAs links help my organisation?
SameAs links point to your official profiles on social media, Wikipedia, and other platforms. Google uses these to verify your organisation's identity and may display them as clickable icons in your Knowledge Panel.